How Simple Fitness Habit Makes Money
By Richard
Collaboration is the name of the game here. SFH is a joint venture between 8 or so experts in the personal development and fitness niches. You can imagine what this means. Content is created in weeks. Marketing is done with some simple blog posts. Product looks amazing. Sold!
Sure you have to split the sales, but still. What a great project. Who can you collaborate with on an idea? This is a great example of bringing multiple skills to the table and producing a product that is greater than the sum of it’s parts. SFH is a membership site, which allows people to join up for 3, 4 or 6 months, depending on their seriousness or time requirements.
But to make the pricing strategy really sing, they include more and more features the more months you sign up for. Bonuses include things like tracking spreadsheets (insanely useful), ebooks (often existing ebooks by contributors to the JV) and a Q&A component. There is a lot to learn from that, especially when you realize how cheap it is to add bonuses like that (digital downloads that already exist) and how high a perceived value people attach to monthly webinars or ‘ask the expert’ services.
Admittedly, things like live webinars and monthly Q&A are less passive, but the increased income they can bring in can tempt even the most feverous 4-hour worker into adding them into the mix. If you pop over to Simple Fitness Habit you’ll notice how simple the site is. I mean, it’s elementary in design. A lot of the minimalist elements in the design fit with the simplicity brand, but either way, I want you to see it to understand that content rules. You don’t need a flashy site. You just need quality content. That should make you excited about the possibility of launching your own membership site in the next few weeks, as opposed to next few months.
Also, one other thing; see how simple the sales page is for this course. It literally sells itself in a few plain text paragraphs. And the simple “Here’s the problem and here’s the solution” copy, is brilliant. No BS sales page crap. People are getting way to smart for that stuff. As you’ll notice with this very site itself, I go the plain English like-the-content-or-not approach. It’s all about delivering real value to the reader, without any BS or distractions.
Visit Simple Fitness Habit or check out Zen Habits where case study originally spotted