How Home Sushi Bar Makes Money
Where can you go locally to find all things Japanese cooking and drinking related?
Can’t think of a place…of course not! This is soooo niche. Even trying to find a bottle of half decent sake at your local bottle shop is tough work.
That’s one of the big reasons I love this site – it sells products that are hard to find locally, at least hard to find in any kind of variety or range.
Also it’s operating in a niche where consumers have for far too long been ripped off by local boutique stores – and as an online store it’s thus able to offer unbeatable prices to a slightly peeved bunch of people. Double whammy!
So Home Sushi Bar sells any product to do with cooking Japanese at home. That’s its thing. Which means you can buy Japanese knives, sake, cooking wear, tea products etc.
As someone who buys regularly from an online sake store, I have to say this niche rules for one more big reason.
Japanophiles will come back to your online store again and again to stock up on products, or try new things. I probably order a new collection of sake every 3 months for example, and without hesitation I always head to my one online sake store.
It helps that they have a monthly newsletter with all sorts of cool news and tips on sake – this keeps their store front of (my) mind.
I imagine if I bought from Home Sushi Bar I would also keep coming back. For example, if I purchased a sushi rolling mat and knife, after giving that a go I might think about getting some proper Japanese bowls and chopsticks, etc. ie you have a target market that will continue to consume both new things (eg bowls) and repeat things (eg more sake).
This is so important for an online store, because think about how hard you work to acquire that one customer, whether through content in Google or PPC.
You don’t want their lifetime ROI to be limited to one purchase of a sushi mat!
The key to making this happen for your ecommerce idea is to go after a niche where there is a nice wide selection of products and supporting accessories.
I’ll give you an example out of left field to illustrate.
Say I started an online store on dressmaker’s dummies (those weird headless mannequins sewers use to fit clothes). After I sell the dummy, what am I left to sell? Not much. I’ve kind of narrowed myself into a small and profitable, but not-really-repeat business, kinda niche.
Compare that to say a store selling sewing supplies like fabric, machines, wind up machines etc etc.
They can sell many products at once, and can keep selling supplies over time as the person builds up their collection, expands their repertoire etc.
This Home Sushi Bar idea really inspires one to think about what cultural niches they can setup ecommerce stores for. Everything from Mexican chili sauces to Brazilian thongs to Australian didgeridoos…it’s all possible!
Oh wow, my apologies, that was a lot of stereotyping in one sentence, but you get my point.
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